The Lexx Plugin from TigerStep is a free WordPress plugin designed to automatically ensure the search engines take your posts seriously, and don’t dump them into the ‘eternal bin of despair’. It’s a lexical SEO booster head and shoulders above other on-page plugins such as ‘SEOPRESSOR’

Lexx will get your posts over the very first hurdle that all search engines put in your way. Before Google, Bing etc are willing to slot a post into their indexes, they check to make sure it isn’t a blatant P.O.S. by performing a quick and dirty quality score test. This reveals the post’s topic, and exposes a few simple metrics that indicate whether it is worth offering up in the index temporarily in order to gauge the real response of actual human surfers. You can no longer rely on good old-fashioned ‘keyword density’ (as used by old tools such as SEOpressor) as a basis for a page’s quality score, because all search engines nowadays are smart enough to be able to analyse text lexically and positionally in order to predict very accurately how popular new content is likely to be with their own customers (surfers searching the engines). That’s ultimately how all ranking works nowadays; by observing how real live humans beings react to it. By helping you get over that first hurdle using the concept of keyword prominence, Lexx automatically ensures that the only thing which will prevent your posts getting the free search engine traffic they deserve is the quality of your writing.

The Lexx plugin gets you over the first search engine hurdle, effortlessly.

lexx plugin in operation

We’ve all been there. You write a great piece of content; complete with relevant images, and post it on your blog. You think it’s great, and so does everyone else who reads it. You mention your fab new post on Facebook, or your favourite forums, and… nada. Nothing. No traffic whatsoever. Not only that, but it’s almost impossible to find your great article in any of the search engines, even weeks after you published it on your blog.

So what is going wrong? The Lexx Plugin knows!

Back in the day, getting traffic was fairly straightforward. You’d write a post, being careful to make sure it had a reasonable keyword density, and was of good quality. Then you’d publish it, and maybe put a few backlinks together to persuade the engines the post was worth indexing. Bingo. Free traffic. That doesn’t happen anymore, unfortunately.

While search engines are generally happy to index virtually anything, no matter how bad, there’s no longer any way to force them to RANK that content in any particular position. Why is this? First, most engines have essentially discounted backlinks, so trying to use them as a proxy for quality when the post itself isn’t actually very good no longer has much effect. That’s goodbye and goodnight to ‘off-page’ SEO, but what about ‘on-page’ factors? Despite what sellers of tools such as SEOpressor will tell you, there’s nothing you can do on-page that will magically cause your post to bubble up to the top of the search engine rankings.

The reason for this is simple:- Google, Bing etc are businesses. They don’t exist to give you free traffic, they exist to make money, and that means they have to provide their own customers with a great experience. Those customers are the surfers who use the engines to search for stuff online. If a search engine habitually offers its customers crap SERPs (results), those customers will eventually give up and use a competitor instead.┬áThe original ranking strategies the engines used all became worthless in the first decade of the 21st Century, thanks to the efforts of blackhat spammers who mercilessly gamed the engine algorithms to win tons of free traffic for valuable keywords, in the process causing all the indexes to fill up with auto-generated gibberish and badly rewritten duplicate content. As this effectively trashed the business model used by Google and co, things changed, and fast, and the Lexx plugin is designed to follow that lead. Nowadays, all engines use far more sophisticated methods to rank content, in an attempt to provide the best surfing experience for their customers, and to ensure their own commercial survival by preventing junk content from ranking. Without exception, they employ advanced techniques such as bounce rate analysis to effectively allow their own customers to decide what is and isn’t great content. That strategy can’t be gamed, regardless of what the blackhat tool sellers will tell you, because the thousands of searches per second the engines process are simply too huge a dataset to be externally manipulated nefariously.

It’s a great strategy, but it also introduced a new problem that only the Lexx plugin can solve:- to see if real humans think a post is actually good, you have to give it some traffic, and if an engine simply gave every new piece of content a shot at the big time in order to generate some real user stats, the index would still be substandard, even if no particular bit of spam lasted very long. Essentially, there’s so much new content arriving every day the index would still be rubbish, and customers would go elsewhere.

How did the search engines solve that problem? More