Lexx Plugin Help, by TigerStep.
Latest version of plugin:- tslexx.zip
Lexx is a free WordPress plugin designed to help you ensure the search engines take your posts seriously. It’s easy to accidentally do something when writing a post that will ‘irritate’ Google, Bing etc, and if you make that mistake, they will still index your work, it just won’t get any traffic. Lexx solves that problem by automatically analysing your post every time you save it, and alerting you to any possible problems that might mean the engines will instantly banish your post to the ‘eternal waste bin of despair’. Let the Lexx plugin help you make sure your posts get the traffic they deserve!
How does Lexx Work?
Lexx is a lexical SEO booster, and works by analysing your posts to check they don’t accidentally trip any of the preliminary filters all search engines apply when indexing new material. The Lexx plugin helps you by applying a methodology called ‘keyword prominence‘ to determine how ‘prominent’ your keywords are in your text. This is the modern equivalent of the old outdated ‘keyword density’ methodology, as still used by expensive and pointless tools such as ‘SEOPressor’ and the like.
Keyword Density is dangerous
It’s very dangerous to rely on the old idea of keyword density, because all search engines nowadays use a more sophisticated method of pre-evaluating new content. Keyword density, in fact, will tell you almost nothing about how Google etc will view your new post, and actually encourages you to indulge in keyword stuffing, which means to repeat a keyword or phrase far too often. That’s because no search engine treats keywords or phrases in isolation anymore; all use techniques of varying complexity to group lexically identical words together. They have to do this because it’s how humans process language too. In short, if you rely on tools like SEOpressor, you’ll probably stuff your articles to the point the engines shy away, because your SEO software is telling you your keyword only has a 4% density, but to a search engine, grouping the lexical variants of that keyword, you’re actually up over 7% or more. The main keyword for this page, for example, is ‘Lexx plugin help’, at 3.42% but in terms of traditional keyword density tools, it’s only at 1.08%. If you didn’t know that, you’d keep adding the phrase way past the point any engine would take you seriously, without realising you were shooting yourself in the foot.
Here’s what you need to know about Lexx plugin help. Unlike other older plugins, Lexx has no ‘settings’. The process of analysing your posts is completely automatic, and there’s nothing for you to do except take note of any warnings Lexx offers you and adjust your writing appropriately. The Lexx plugin box will appear on the right of your WordPress edit screen, a bit like this (note the picture is from an earlier ‘work in progress’ version of this page, not the current page):-
The basic aim is to get the post’s ‘Quality Score’ to 70% or higher, because that’s the level at which you can be completely confident the search engines will not only index your post, but ‘try it out’ by shovelling some real traffic your way. They do this on posts that have been determined to be of reasonable quality and not overly duplicated from existing content, and it will happen during or soon after the initial indexing process. You may even have noticed this ‘try out’ happening, as your site gains temporary traffic surges that coincide with new posts. If you have written the post from scratch, duplicate content shouldn’t be an issue, so all you have to worry about is writing something that readers will enjoy. A reader who enjoys your post will spend more time on the page, and that’s one of the main ways search engines track the fickle tastes of real human surfers; by monitoring ‘bounce rates’.
The overall quality score is based on keyword prominence, so it relates to the specific keyword or phrase that currently has the highest score. In the example above, that is ‘the lexx plugin’, which has a keyword prominence of 4.59%. Keyword prominence is based on keyword density, but it is modified to reflect the fact that the engines are interested in how a human will regard your page. As you’ll understand from your own surfing experiences, there are things that draw your eye when you first arrive on a page, and there are also things that put you off. The perfect page has just enough keyword prominence to convince a visitor they are on the right page, but not so much that they assume the page is spam, and hit the back button immediately. Keyword prominence is explained elsewhere on the site for the technically-minded. The keyword prominence of the main keyword or phrase for the page is then combined with several more global facts, such as article length, and readability (how easy a post is to read). The end result is the post’s quality score. As it relates to your highest ranking keyword, you can be sure there are no problems with the post that might cause it to be jettisoned into the Google-dumpster.
Do I need to get the post’s Quality Score to 100%?
No. Once you are above 70%, you can be confident the engines will give it a shot at the big time by sending some trial traffic your way. After that, whether the post ranks or not then depends upon what the real human public think about it. If it’s a good post, and people like it, it will rank, and provide traffic. If it’s crap, no amount of further tweaking to try and improve the quality score will help, Lexx plugin quality scores above 70% don’t mean more traffic.
What do the icons mean?
Most elements of the Lexx Plugin help you understand their function with pop-up microtext. So if you hover your mouse over (for example) the little paintbrush icon, it will pop up a message telling you that the column is ‘Keyword Decoration – bold italic etc’. In other words, the numbers in the column represent how many times that specific keyword / phrase appears in the text inside a decorative set of HTML tags. That’s important, because your eye will naturally be drawn to such words.
The plugin’s central section
The central section of the plugin contains a list of the top few keywords / phrases, and their keyword prominence in percentage terms. The Lexx plugin helps you understand that percentage by also displaying the most important contributors to the score:- word count, decoration, and so on. There’s also a little ‘up arrow’ next to the second-ranking keyword:- if you hover your mouse over it, Lexx will help you see how to boost it up to first position, because you’ll be surprised how often the keyword you thought you were targeting actually isn’t in the number one slot.
The bottom section
The bottom section mostly contains help from Lexx. The initial overview will tell you whether you’re doing well or not, and you can click the orange arrow for more detailed help. If you get your quality score above 70%, you’ll start seeing links to publish snippets of the post to Facebook and Twitter. This is really simple:- click the little black icon, then press ‘CTL C’ ( or ‘Apple C’ if you’re on a real computer) to copy the snippet to your clipboard. Then click ‘OK’ to be taken to Facebook where, if you’re logged in, you can simply CTL V (or ‘Apple V’) to paste the snippet into your Facebook wall. The Twitter icon works identically, except the snippet is tweet-length. This section may also display adverts, most commonly after you have reached a 70% quality score. The link to a grammar checker is our current favourite product:- you should consider it for another reason too; it will tell you whether your post will be regarded as ‘duplicate’ by the engines, something no free product can do. We make an affiliate commission if you decide to buy that grammar checker, by the way.
And that’s all there is to it! So get writing!